Sam Fender lands huge deal to be the face of iconic sports brand
SAM FENDER is making like Oasis by signing a deal with Adidas to help flog their clobber – all while promoting his People Watching tour.
Insiders tell me the Geordie singer filmed scenes with the Newcastle United team outside St James’ Park yesterday.
Noel and Liam Gallagher have also shot a new ad campaign with the sports brand, which will make up part of a video campaign shown to fans inside the stadiums on their reunion tour.
My mole told me: “Sam has signed a big deal with Adidas to be part of a cool campaign with the Newcastle squad.
“It’ll coincide with his tour, which kicks off at the London Stadium on June 6, before he plays three more sold-out shows at St James’ Park.
“They got in 120 extras to act as fans for the video, which I’m told will include Sam hobnobbing with some of his favourite players.
“It’s a really clever move by Adidas to get not only the Gallagher brothers on board but Sam too.
“It’s going to look epic.”
Sam has just finished his first run of dates in Europe and is taking a short break before he hits stadiums across the country here.
He is one of the nicest lads in the industry, so I’m thrilled to see him riding so high.
KYLIE’S ON WINE FORM
KYLIE MINOGUE was in party mood as she celebrated a double whammy of successes – plus her 57th birthday.
Wearing a floaty pink dress, she marked the fifth anniversary of her Kylie Minogue Wines brand, which has sold more than 20million bottles, with the bash at The Roof Gardens in Kensington, West London.
Among the guests were The Streets’ Mike Skinner and fashion designer Conner Ives.
It was the evening after the second of her four sold-out shows at the O2 Arena.
Her Tension Tour will continue at Nottingham’s Motorpoint Arena tonight.
Kylie unveiled a limited-edition Cotes de Provence bottle of rosé at the party, and was joined by producer The Blessed Madonna in the DJ booth for a performance of their tune Edge Of Saturday Night.
CHESNEY HAWKES is building on his renewed popularity after reaching the Celebrity Big Brother final – by announcing an extensive tour for 2026.
The One And Only singer will kick off his 15-date Smash It To Pieces tour in March, with tickets for the shows across the country on sale now.
NURSE VID CALLS FOR BLUD FLO
YUNGBLUD called on his good pal Florence Pugh to appear in the video for new single Zombie, which drops today.
My exclusive snap shows the pair hanging out behind the scenes of the video, in which Florence plays a struggling nurse pushed to her limits dealing with the pressure of the job.
It is among a string of new releases, including Miley Cyrus‘s album Something Beautiful, Akon’s collaboration with Josh Ross called Drunk Right Now (Na Na Na) and Ava Max’s empowering single Lovin Myself.
And Mabel is back with a single, January 19, from a self-titled mixtape which will be out on July 25.
She said: “The tape is all new music made in the last few months with some of my nearest and dearest.
“I just wrote it without too much thought but afterwards I realised it’s kind of a toxic love letter to my ten years in the industry.”
METALLICA’s upcoming European and UK tour has given them a huge boost.
Their record, The Black Album, has gone platinum 20 times, with Master Of Puppets going eight times platinum.
It comes ahead of two major shows at the London Stadium on July 3 and 5 next year. Sounds like they’re ready to rock.
DELTA’S STATION SURPRISE
DELTA GOODREM is making full use of her time in the UK after playing two shows in London earlier this month.
The Australian singer held an impromptu performance at St Pancras International, playing the train station’s public piano for shocked onlookers.
The piano was donated by Andrew Lloyd Webber and has been played by artists including Rod Stewart and Alicia Keys.
Delta said: “As a piano girl, I’ve always been drawn to a good piano sing-along and every piano has a story.
“There’s something so special about gathering around music and watching it bring people together, even if for a few minutes.”
FIFTH TO FOUR BUT NO CAM
FIFTH HARMONY are in talks to reunite – but without Camila Cabello.
She has forged a successful solo career with four albums since quitting the group in 2016.
Meanwhile the others – Lauren Jauregui, Normani, Ally Brooke and Dinah Jane – have struggled to have the same sort of impact.
Now they are making plans to reunite, according to US magazine The Hollywood Reporter, which claims they are also working on a documentary about their return.
That is expected to culminate in a 2026 tour, marking ten years since their most successful album – 7/27.
The girl group were put together on The X Factor USA in 2012 and went on to have a string of hits including Worth It and Work From Home.
Despite selling more than 30million records, they announced a hiatus in 2018 after struggling to keep the momentum going following Camila’s exit.
There was a mini reunion at the weekend when Ally, Lauren and Dinah were pictured together on a girls’ night out at a basketball game in Los Angeles.
Hinting that plans could be afoot, Dinah shared a video on Instagram of them singing along to their track That’s My Girl when it was played at the game.
She wrote: “When this song randomly plays on the speakers & we can’t help ourselves but bust out singing it.
“Haven’t heard this song in a min . . .
“But, I think it’s slowly coming back to us . . . ”
SHAKIRA’s Las Mujeres Ya No Lloran (women no longer cry) tour is smashing records.
Her 21 shows in Mexico and South America pulled in $130million, overtaking Karol G’s record of $125million with 29 shows.
The haul makes Shakira’s Latin American leg the highest-earning by a female performer in history.
Her tour, now in North America, is the second-biggest of the year so far, according to Boxscore, with Shakira performing to more than 1 million fans.
Coldplay top the gross earnings list, with $142 million and 1.3million tickets sold so far this year.
